What keeps me coming back? Goals. Something I want to accomplish, and it doesn't have to be xp-related. So first it was maxing out my level, now I'm maxing out my gear and moving up on the Kong all-time monster-kills ranking. When I finish those two? I'll either come up with a new one (can't imagine what it will be though, to be frank) or find some other way to spend my free time until something is added to the game to bring me back. Pets, businesses, houses, whatever to build up would provide that. Guilds/clans to hang out in? There would need to be something like guild-only group megaquests a la "someone from your guild slays this super BAMF creature" for that to appeal to me. And that appeal would last precisely until I had gotten whatever rewards there were for all those quests. Guilds are not in and of themselves a motive for me, only what you do WITH the guild.
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